Privacy Policy

Last Updated: February 4th, 2026

1. Introduction

Roots Realty LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website https://roots-realty.com and our services, including SMS marketing, email communications, appointment reminders, and website tracking tools.

By using our website, submitting your information, or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions, available at https://roots-realty.com/terms-and-conditions.


2. Information We Collect

Contact Information

We may collect personal information such as your name, email address, phone number, and mailing address when you:

  • Submit a form on our website

  • Request information

  • Schedule an appointment

  • Communicate with us directly

Communications Data

If you opt in to receive SMS or email communications, we collect and store:

  • Your communication preferences

  • Records of consent

  • Opt-in and opt-out activity

This information is maintained for compliance with applicable messaging and telecommunications regulations.

Usage and Device Information

We may use cookies, pixels, and analytics tools to collect information about how you interact with our website. This may include:

  • IP address

  • Browser type

  • Pages visited

  • Time spent on pages

  • Interaction data

Appointment and Service Data

If you schedule appointments or engage our services, we may collect details related to those interactions to provide services and support.


3. How We Use Your Information

We use your information to:

  • Provide requested real estate services and customer support

  • Send appointment confirmations and reminders

  • Send SMS and email communications that you have explicitly consented to receive

  • Improve our website, marketing, and service offerings using analytics

  • Maintain compliance records related to consent and opt-out requests

  • Protect our business, users, and systems, including fraud prevention and security monitoring


4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to personalize your experience and understand how visitors use our website. You can control cookie settings through your browser preferences. Some website features may not function properly if cookies are disabled.


5. How We Share Your Information

We do not sell your personal information.

We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes.

We may share information only in the following limited circumstances:

Service Providers

We may share information with trusted third-party vendors who assist us in operating our business and delivering services, such as:

  • SMS and email delivery platforms

  • CRM and marketing automation tools

  • Appointment scheduling tools

  • Analytics and website hosting providers

These providers may only use your information to perform services on our behalf and are required to protect it.

Legal and Safety

We may disclose information if required by law or when we believe disclosure is necessary to protect the rights, safety, and security of Roots Realty LLC, our users, or others.

Business Transfers

If Roots Realty LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. Any successor entity will be required to honor this Privacy Policy.

Third-Party Sharing Disclosure (SMS Compliance)

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service or messaging delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


6. Your Choices

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. After you send STOP, you will receive a confirmation message and will no longer receive SMS communications unless you opt back in.

Email Opt-Out

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Access, Correction, and Deletion

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable laws and record-keeping requirements.


7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.


8. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children.


9. Updates to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.


10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Roots Realty LLC
12345 Portland Ave
Burnsville, MN 55337

📞 Phone: (612) 770-4733
✉️ Email: [email protected]
🌐 Website: https://roots-realty.com

This Privacy Policy should be read together with our Terms and Conditions:
👉 https://roots-realty.com/terms-and-conditions